Author Ruiz Sets New Publishing Distribution Plan

Author Ruiz Sets New Publishing Distribution Plan

SAN MARCOS, Texas — With all of the uncertainty surrounding the debt crisis in America and the personal savings rate in the negative, Ruiz Financial Group-W&M Publishing announces the release of three books, authored by Ruben Ruiz. The financial strategist and adviser is releasing his books in English and Spanish, which provide Americans with insightful and easy to understand steps to reaching financial stability, while at the same time entertaining with clever dialogues and memorable characters.

The first book, The One-Hour Hispanic Millionaire, was written in 2006, and a new edition was created in 2011. This was a new adventure, a new business, and Ruiz didn’t know the first thing about self-publishing and book distribution. Soon after came the 2nd book, The Richest Latino in America. By then, the author had learned a lot of the book industry. In fact, he was able to get one of the top literary agents in the country to take on his book, and get a national and/or international publisher for him. But after a year and a half, Ruiz still had no publisher, and he never put the book on, or anywhere else, for that matter. He just let the agency handle everything, but they did nothing for the book. He learned a new lesson.

Ruiz contemplated for awhile and figured out that 300 million Americans had never heard of his books. He also knew that after each presentation he gave on the self-help, financial books, some of the audience always bought books. He figured that the lowest percentage of purchasers from the audience was roughly 20%, and the highest was about 60%.

With that Ruiz made a decision; “Let’s just publish the books brand new, like they had never been published.” It was like a ‘practice’ or a ‘trial marketing’ program, which many authors do today. So he changed some of the covers, updated anything that needed an revised, and started the process of nationally distributing all four books, two in English and two in Spanish.

And if this wasn’t enough for Ruben Ruiz, financial advisor and author, he was in the middle of writing his 3rd book My Own Money Blueprint, which provides readers with tools and knowledge to build their own financial blueprint. Much like the parts needed to build a home from a blueprint; the book provides the reader with everything needed to build wealth, from the foundation to the roof.

Ruiz also made a commitment to publish a new book every year, for the next ten years, and  cover every part of financial education that is a part of America’s free enterprise society on building income and net-worth. He made Robert Kiyosaki, author of Rich Dad, Poor Dad, the “model form” to motivate the writing of his financial self-help books. Ruben and his company, W&M Publishing, will start a new national distribution on his birthday, November 4th, 2011, with all four books carried by and his own book website, Ruiz is in the process to place books on all book websites, national book subscriptions, and retail stores. The 5th and 6th book – My Own Money Blueprint – will be on by February, or earlier in e-book format and traditional paperback.

“The aim of the books is to encourage Americans and Latinos to be financially independent and to realize that wealth is attainable for everyone, all ethnic groups, with the right planning,” said Ruiz. “What all Americans need and want more passionately than anything else for building wealth is a structured plan.”

Ruiz hopes that by offering three new books, Latinos will be set with every tool needed for financial success. He has made it his personal mission to educate Americans across the country become wealthy or financially independent within the next ten years.

About Ruben Ruiz


Ruben Ruiz is an award-winning author, financial coach, president and CEO of The Ruiz Financial Group, LLC., and W&M Publishing. Ruiz is a member of the Financial Planning Association (FPA) of San Antonio and South Texas and has served in various positions for the organization, including chairman of the Board. Ruiz teaches, educates and provides consulting services to clients and associates in wealth management and financial planning. He has published three books on financial planning & money management, in English and Spanish.

Ruben Ruiz, Jr., MSFS, CLU, ChFC, RFC, is a regional director of Money Concepts Financial Planning Centers in San Marcos and San Antonio, Texas. Ruben’s firms have a long tradition of helping clients build, manage, and protect their wealth through financial planning and investment advisory services.

Mr. Ruiz has a bachelor of business administration (BBA) degree from Southwest Texas State University (Texas State University) and a master of science in financial services (MSFS) degree from the Richard D. Irwin Graduate School of The American College, Bryn Mawr, Pennsylvania. He holds the professional designations of the chartered financial consultant (ChFC) and the registered financial consultant (RFC).


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